Third party advertising refers to advertisements or other materials that support, promote or oppose a candidate, or support, promote or oppose a “yes" or “no" answer to a question on the ballot. The meaning of “third party" in this context means a person or entity who is not a candidate.
Third party advertising is separate from any candidate's campaign, and must be done independently from a candidate. Any advertisements or materials that are made and distributed by a candidate, or under a candidate's direction, are part of the candidate's campaign.
Third party advertising is a way for those outside of the candidate's campaign to express support of or opposition to candidates (or a “yes" or “no" answer to a question on the ballot) and to try to persuade voters to vote a certain way.
A third-party advertisement is an advertisement in any broadcast, print, electronic or other medium that promotes, supports or opposes a candidate, or a “yes" or “no" answer to a question on the ballot. Advertisement includes traditional ads as well as materials such as brochures or signs.
For more detailed information, see the 2026 Third Party Advertisers' Guide below.
Third Party Advertisers' Guide
Third Party Advertising Information
