1. Mandatory Information:

A registered third party advertiser must provide the following information to the broadcaster or publisher in writing before the third party advertisement appears:

  • Name of the registered third party

  • Name of the business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party

  • Municipality where the registered third party is registered

2. Maintaining records:

The broadcaster or publisher of a third party advertisement must maintain records for 4 years after the date the advertisement appears. These records must contain:

  • Mandatory information described above, as outlined under S.88.5(2) of the Act

  • A copy of the advertisement, or the means of reproducing it for inspection

  • A statement of charge made for its appearance

The public must be permitted to inspect the records during normal business hours.

3. Charges and contributions:

The broadcaster or publisher may not charge a third party advertiser more or less than their normal advertising rate. If less is charged, the difference is deemed to be a contribution to the third party advertiser. Providing free advertising is considered a contribution towards the third party advertiser, unless all third party advertisers are offered the same service.

4. Broadcasters or publishers as registered third party advertisers:

Broadcasters or publishers, who wish to conduct third party advertising, must register as a third party advertiser and follow the Act's requirements. A Third Party Advertisers' guide, published by the Government of Ontario will be available by May 1, 2018.