Redefining Success

April 11, 2019

Agricultural Heritage Building at Lang Pioneer Village Museum

Peterborough & the Kawarthas

On Thursday, April 11th, 2019, Peterborough & the Kawarthas Tourism is inviting rural tourism stakeholders, destination marketing organizations and tourism businesses from across Ontario to join us for the Rural Tourism Symposium. This year’s theme will be “Redefining Success”.

Tourism is an important economic driver and community builder in destinations throughout the province. This event has been designed to raise the profile of rural tourism as an integral part of the provincial and national visitor experience. This one-day event will be jam-packed with content specifically targeted to the rural tourism industry. This symposium seeks to inspire tourism industry professionals to redefine their success by leveraging up, capitalizing on opportunities and partnering for success.

This event is presented in partnership with Chatham-Kent Tourism. This event is also supported by Grey County Tourism, Simcoe County Tourism, Headwaters Tourism, Kawartha Lakes Tourism, and Kawarthas-Northumberland (RTO8).

Click here for more details or Register now


Registration & continental breakfast (8:30 am to 8:45 am)

Welcome & Opening remarks (9:00am)

Welcome & Traditional Land Acknowledgement 
  • Greetings from The Honourable Michael Tibollo, Minister of Tourism, Culture and Sport (TBC)
  • Greetings from Warden J. Murray Jones, County of Peterborough
  • Greetings from Mayor Diane Therrien, City of Peterborough 

Keynote Presentation:  Leverage Your Reach with Destination Ontario

Are you a tourism operator or a small destination looking to tap into the work being done at the provincial level? Learn what Destination Ontario does to market the province and how you can capitalize on opportunities.
Lisa LaVecchia (9:30 am – 10:15 am)

Stronger Together. Presenting a United Front for Rural Tourism

Feeling challenged? Have a great idea on how to take rural tourism to the next level? You’re not alone – learn how to connect with the Tourism Industry Association of Ontario and collaborate for success. 
Beth Potter, President & CEO TIAO (10:15 am– 10:45 am)

Networking break (10:45 am – 11:15 am)

Agri-Tourism/Food Tourism –  Agritourism Farm Table Chat

We’ve taken the concept of a fireside chat and brought it to the table. Join Trevor Benson and special guests for a conversation about challenges, opportunities, and success stories in bridging the agriculture and tourism industries.  
Trevor Benson, Culinary Tourism Alliance (11:15 am– 12:00 noon)

Market-Style Lunch (12:00 pm – 1:30 pm)

Partnering for Success 

Parks Canada has a number of important assets in communities from coast to coast to coast. Join Jewel Cunningham to learn how partnerships can create exceptional visitor experiences and powerful economic impact in even the smallest of communities.   
Chad Buchner and Jewel Cunningham – Parks Canada (1:30 pm – 2:15 pm)

Showcasing Rural Ontario to National & International Visitors

Maple trees. Beaver dams. Friendly faces. Epic winters. Things that are quintessentially Canadian are found right here in Rural Ontario. Hear from Destination Canada’s David Robinson on how our country stacks up as a competitive international hot spot for travellers. 
David Robinson, Destination Canada (2:15 pm – 3:00 pm)

Networking break  (3:00 pm – 3:30 pm)

TIAC Tourism Town Hall (3:30 pm – 5:00 pm)

TIAC's 2019 Tourism Town Hall series is an event partnership between the Tourism Industry Association of Canada, Destination Canada and local industry partners. Tourism Town Halls provide an opportunity to engage small and medium-sized business owner operators across Canada to better understand efforts being made on national tourism issues. For the Town Hall in Peterborough & the Kawarthas, we will welcome Michele Harris (Director of Economic & Community Development, Municipality of Grey Highlands) as the moderator of a lively panel discussion.
Moderator: Michele Harris

Closing remarks & next steps (5:00 pm)