Chatham-Kent Economic Development, the Small Business Centre, and WEtech Alliance present the Building Your Brand training session, which is next in a series of local War Room events. The May 22, 2019 event is being held at 124 Thames Street, Chatham at 2:30 p.m. to 4:30 p.m.

War Rooms take a small group of tech companies that have a specific challenge and pair them with an expert in that field to guide them through the process of solving it. The companies in each War Room will leave having completed the task they came to learn.

The Building Your Brand War Room features guest presenter and branding expert, Shane Potvin, helping walk business owners through the steps of creating a consistent voice for their brand, and highlighting key ways they can use that voice to drive sales and awareness.

“Before potential customers can try your products of services, before they experience anything else, they experience your brand,” said Shane Potvin, founder of Spotvin. “Developing that brand can help you decide how you interact, how you react, and how you engage with your audience.”

To register for the event, you can find details on Eventbrite or visit

 Chatham-Kent has a history of innovation and businesses finding creative solutions to problems.

“Chatham-Kent has a history of innovation and businesses finding creative solutions to problems. This War Room will help technology companies that are growing take steps towards enhancing their brand in order to scale up,” said Andrew Tompsett, Marketing and Communications Officer with Chatham-Kent Economic Development.

Additional Details:

Media Contact:
Andrew Tompsett
Marketing and Communications Officer
Economic Development Services, Community Development
Municipality of Chatham-Kent
315 King Street West
Chatham, ON  N7M 5K8
Phone: 519.352.8401 x2039
Fax: 519.436.3237