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Total Dance Alliance

When Tracey Verellen, a homemaker, and Lauren Bonner, a nurse and dance instructor, decided it was time to open a dance studio in Blenheim, they turned to the Starter Company Plus program for assistance with their business plan. Tracey calls the training seminar “fantastic,” saying, “I would come home every day energized, ready to try new things with more plans in mind.” Renovations to the new studio started in June and Total Dance Alliance started in August, providing kids 18 months to 18 years with lessons in jazz, hip-hop, ballet, lyrical and musical theatre; and hosting a competitive dance team as well.

Business is brisk and Verellen consults frequently with the Small Business Centre. “They’re there for brainstorming, feedback, and helpful information on what things you need,” she says. “As a business owner and for our future business, to learn how to grow, how to market, and how to reach the demographic we want to reach… all that information is invaluable. It’s always scary, but I am very optimistic.”

Total Dance Alliance - 170 Talbot St. W., Blenheim ON N0P 1A0 – telephone 519.676.3623, e-mail or visit, or Total Dance Alliance on Facebook and Instagram.

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